Studio East

Overview

Role

Marketing & Communications Manager

Responsibilities

I lead end-to-end marketing and communications strategy for Studio East, a performing arts and education organization, translating business objectives into measurable audience and revenue growth through:

Overseeing marketing budget allocation, reallocating investment toward high-performing channels to maximize ROI and strengthen long-term organizational sustainability.
Building and managing a marketing team and external agency relationships, establishing scalable workflows, performance standards, and cohesive creative direction aligned with executive leadership priorities.
Developing performance frameworks using email analytics, web traffic reporting, and digital marketing metrics to inform strategy and continuously optimize campaign effectiveness.
Partnering cross-functionally with program directors and the development team to unify marketing, programming, and fundraising goals into a coherent organizational growth strategy.

Goal

Build and lead a best-in-class marketing function for Studio East, establishing strategic infrastructure and cross-functional alignment to drive sustainable audience growth and revenue.

Impact

Own go-to-market strategy: Lead end-to-end marketing strategy across a portfolio of seasonal products serving 70,000+ users annually, driving adoption, revenue growth, and engagement through targeted, persona-informed campaigns.
Drive outcome-based growth: Developed and executed an annual marketing roadmap tied to measurable business outcomes, delivering a 65% increase in revenue, a 37% lift in ticket sales, and 49% growth in participant engagement.
Expand digital reach and engagement: Revitalized digital and social strategy, increasing audience growth by 22% while reinforcing brand consistency and deepening community connection.
Enable cross-functional execution: Partner with executive leadership and education team to align marketing strategy with organizational goals, ensuring cohesive launches and consistent delivery across touch points.